TASK: Copy this MOJO 2019 cover into a new blog post entitled MOJO: REPRESENTATION. Then write 4 points, one each about about the following.
How the producers have chosen to construct a version of reality that represents events, social groups and ideas to fit their purposes:
MOJO wishes to attract a target audience that shares its reverence for ‘classic rock’ so constructs a version of reality that represents musicians as authentic heroes, striving for excellence
The messages and values conveyed and issues addressed:
- MOJO’s front cover associates musicians with quest, danger and struggle, celebrating the values associated with rock music of ‘living fast and dying young This magazine has an element of rebellion and subversion to it. Neil Young is placed in the centre and is dominating the space, looking straight into the lens under his hooded eyes. The cover lines surrounding him are linked to danger as one of them says " all hell's gonna break lose" which is a wild phrase associated with rock music. At the bottom right there is "RIP" written which adds to the sense that life is short and worth living in a reckless and free way.
- MOJO’s selection of a cover photograph of a white male may be to fit the stereotype of rock musicians – this will enable instant recognition by audiences
MOJO’s anti-stereotypical positive representation of older people as popular musicians. This may reflect the anti-ageism of an older audience
• MOJO’s front cover represents predominantly white male musicians in photographs, under- representing female musicians and musicians of colour
This magazine lacks representation of ethnic groups, sexuality and gender because it is dominated by a white male musician. There is a very small image of a woman but she is squashed into the upper right hand corner and isn't given much promotion or space.
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